Q: What are the key considerations for selecting appropriate keywords when creating an effective…
A: When a user clicks on an advertisement, advertisers who use the pay-per-click (PPC) marketing…
Q: What is the primary objective of the “Priceless” campaign?
A: The primary objective of the "Priceless" campaign was to distinguish MasterCard from other credit…
Q: Consider a new product is launched, and you are selected as an advertising expert to promote…
A: Product life cycle is the cycle through which each product goes through from prologue to withdrawal…
Q: How does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising…
A: The choice of keywords significantly affects the effectiveness of pay-per-click (PPC) advertising…
Q: Describe the importance of selecting the right keywords for pay-per-click (PPC) advertising…
A: Effective advertising campaigns engage the audience, sparking interest and building relationships…
Q: According to the present study OOH is an old type of advertising format and is considered a…
A: Advertising is the process to communicate the marketing information to the customer for achieving…
Q: Choose a consumer product with which you are familiar. Determine whether this product is new to the…
A: The consumer product selected is Deodorant. The product is an extension to the product line of the…
Q: Find three print examples of the kind of promotional methods that constitute ambush or experimental…
A: Promotional methods are the techniques used in marketing and the companies use these methods to…
Q: According to the present study OOH is an old type of advertising format and is considered a…
A: OOH means the advertising which is found outside the home of the customers, it can be in form of…
Q: What is an advertisement that you have seen that you think does a good job of getting attention,…
A: One of the best advertising campaigns I saw in recent years was the Old Spice: “The Man Your Man…
Q: At a time when many consumers can avoid advertising messages via time-shifting devices, marketers…
A: Marketers design advertisements with the objective of generating awareness about the product and…
Q: Name a current advertising slogan you believe is particularly effectivefor developing a unique…
A: The unique selling proposition (USP) in marketing is also known as the unique selling point (USP) or…
Q: Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement…
A: The chosen advertisement is Disneyland's Resort advertisement. In Anaheim, California, there is a…
Q: How can a firm create a sense of exclusivity in a sales promotion campaign without alienating…
A: Sales promotion refers to the marketing activities that are designed to stimulate immediate sales of…
Q: Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad b.…
A: The McDonald's advertisement chosen to answer this question is "McDonald's EatQual". a. Target…
Q: Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement…
A: Marketing is very important activity for any company as it helps to create customers and brand…
Q: ou have been hired as
A: As a promotional manager for a company is to look after planning's & campaigns, for promoting a…
Q: Advertising objectives can be classified by their primary purpose – to inform, persuade or remind.…
A: It is paid off media commonly used by companies to create awareness among the audience in the…
Q: Explain to them the various stages of the product in the market. Discus the promotional objectives…
A: The international product life cycle is a theoretical model describing how an industry evolves over…
Q: Give definition and example to this consumer-oriented sales promotion 1. PRIZES
A: Consumer-oriented sales promotion is a pull strategy used by sellers to increase sales by increasing…
Q: Choose two companies, one a consumer products company and the other an on-line retailer. Conduct…
A: The consumer goods sector is a category of stocks and companies that relate to items that are…
Q: create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the…
A: Recruiting and retaining honest employees requires special efforts on the part of the organization.…
Q: Think of a product that you use regularly. Find several examples of how the manufacturer markets…
A: An advertisement is the most used form of a promotional strategy in which the marketer prepares a…
Q: See the following ads and identify following: AD Link:…
A: "Since you have posted a question with multiple sub-parts, we will solve first three sub-parts for…
Q: What are the key considerations when designing a point-of-purchase (POP) display for sales…
A: A sales promotion is a marketing effort that aims to increase sales, encourage client loyalty, or…
Q: Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company…
A: Sales promotion is an advertising procedure where the item is advanced utilizing transient alluring…
Q: Observation can help marketers: A) see how customers actually use a product B) understand what a…
A: A marketer can be defined as a person who is made responsible to undertake all the activities…
Q: All of these are examples of direct marketing tools except which? Multiple Choice direct mail…
A: Direct marketing refers to the selling of goods and services to customers directly through a…
Q: What are consumer sales promotions? Discuss with details two examples on how each would use consumer…
A: Introduction Sales promotion refers to the promotional activities which are done by the marketer to…
Q: Pick a favorite print or television ad. Why do you like it? Do you think that it’s effective? Can…
A: The major purposes of communication through advertisements include the flow of information,…
SHORT ANSWER
Think of a product designed for a student. Which promotional techniques are most likely to motivate students to buy the product?
For example, which would be most powerful among advertising channels such as personal selling, social media, publicity, sales promotion, word of mouth, direct mail, etc. In your reply, please explain how the student is the target customer and why they would be motivated to purchase based upon seeing ads in the channel(s) you suggest.
![](/static/compass_v2/shared-icons/check-mark.png)
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
- Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.Visit the website of any organisation of your choice that has a link to Facebook, Google+, YouTube, Twitter and/or Instagram. Click on the links and discuss how that company is marketing its products by the use of social media. Conduct an in-depth evaluation and write a report on the effectiveness of the use of social media by the selected organisation in creating customer engagement. Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. Locate one advertisement that primarily informs, one that persuades and one that reminds. Explain how each ad meets the desired objective.See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10
- According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?What are consumer sales promotions? Discuss with details two examples on how each would use consumer sales promotions: a local restaurant, and a hair salonFind an example of an advertisement (either a print ad, TV commercial, or online ad/video) that is novel, but not necessarily relevant to the product or service. Post a link to the advertisement. Describe the ad. Discuss why the client would have approved this ad.
- Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why notDescribe the importance of selecting the right keywords for pay-per-click (PPC) advertising campaigns. How can keyword selection impact the success of PPC campaigns?Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.