A comparison of the marketing concept and customer relationship management indicates that customer relationship managementMultiple Choiceattempts to improve profits by keeping quality high, while the marketing concept attempts to improve profits by a careful design of the promotional mix.turns the marketing concept upside down. The marketing concept emphasized that marketing was the most important function performed by a firm, but customer relationship management views management to bethe most important function.extends the marketing concept by calling for the firm to learn more about its customers so that it not only satisfies them, but exceeds their expectations over time.and the marketing concept are in fact identical.

The correct option is option c, which extends the marketing concept by calling for the firm to learn…

Answered: A comparison of the marketing concept…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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Explain how marketers increase long-term success and profits by practicing customer relationship management.
Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?
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