1. Name some of the challenges marketers encounterwhen developing advertising and promotionalcampaigns. How does the type of product affectthe promotional strategies?2. You work for an ad agency that has a Super Bowlsponsor as a client. What approach would yourecommend for your agency as it develops acampaign-universal, customized for eachgeographical region, or something else, and why?3. What types of companies could benefit fromplacing ads on the NFL website, and how can theyuse the internet effectively to promote theirproducts? Consider the impact of technology andtopics of privacy for businesses and businesscontracts in your answer.4. Conclusion: Would you consider a career inmarketing? If yes, explain. If no, why not and whatother career path are you considering. Whatworkplace readiness skills would be most helpfulfor your in your future career path.

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Answered: 1. Name some of the challenges…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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