discuss the major developments impacting the television industry and how they are likely to impact TV’s role as an advertising medium. How might these factors impact the way marketers use television as part of their IMC programs?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 discuss the major developments
impacting the television industry and how they are likely to impact TV’s role as
an advertising medium. How might these factors impact the
way marketers use television as part of their IMC programs?

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