discuss the major developments impacting the television industry and how they are likely to impact TV’s role as an advertising medium. How might these factors impact the way marketers use television as part of their IMC programs?

discuss the major developments impacting the television industry and how they are likely to impact TV’s role as an advertising medium. How might these factors impact the way marketers use television as part of their IMC programs?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter10: Digital Marketing And Social Networking

Section10.2: The Challenges Of Intellectual Property In Digital Marketing

Problem 1C

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discuss the major developments
impacting the television industry and how they are likely to impact TV’s role as
an advertising medium. How might these factors impact the
way marketers use television as part of their IMC programs?

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