Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?
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Step 1: Introduction
Effective budget allocation for promotions is a vital component of any marketing plan. To get the best outcomes, it entails choosing how to allocate financial resources among different marketing vehicles and platforms. In order to maximize the impact and return on investment of their marketing initiatives, businesses and organizations utilize seven clearly described approaches that are covered in this discussion when allocating their budgets.
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