Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What are major types of content marketing and how would you rank the different types of content (based on popularity)?
Expert Solution
Step 1: Define content marketing
Note: The answer has been framed in a generalized manner.
The creation of stories, details, and experiences that will attract and engage with a target audience is known as content marketing. Content marketing seeks to give value through interesting storylines, instructional tools, or entertaining material rather than typical, noisy advertising. This strategy fosters loyalty and trust.
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