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How could would a brand get even closer to the final consumer in the new age of marketing (Eg: experience in physical stores, virtual interactivity, etc.)?
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- What is a more effective marketing positioning: low price or value? Why?Is the brand’s marketing message consistent across all platforms? Explain.What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.
- Identify one brand of clothing that are quite popular among teenagers. Do not think of the social class or status yet. Just think of a popular brand regardless whether you think they are on high end or low end. After identifying a brand clothing indicate who are their primary market and secondary target markets.Think of one popular brand. What could be the reasons why it became popular? What could its strategies be? Its tactics?Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.
- Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.Use two or three companies & their respective brands to illustrate the importance of branding and how brand characteristics are symbolic in creating a connection with consumers.Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?
- please answer all points and make it so I can understand the wording please For each of the following product areas, list your favorite brand and estimate the share of customer that each brand has in you: Gasoline Supermarket Phone Service Hair Stylist Consumer Electronics Soft Drinks .Can every brand achieve resonance with its customers? Why and why not ?What things in marketing/shopping experience are similar between Apple Computer, Inc. and Pepsi Co?