What is Fenty Beauty's positioning strategy for the make up product line launched by musical performer Rhianna ? If Fenty make-up did not succeed, how could it impact Rhianna as a person brand?
- What is Fenty Beauty's positioning strategy for the make up product line launched by musical performer Rhianna ?
- If Fenty make-up did not succeed, how could it impact Rhianna as a person brand?
Fenty beauty is one of the makeup brand which is launched by singer and entrepreneur Rhianna in 2017. This brand offer products for people of all skin types and tones.
1. Fenty Beauty's positioning strategy is centered around inclusivity, diversity and innovation. The brand's slogan "beauty for all" shows its commitment to creating makeup products that cater to people of all skin types and tones .
One of the key ways that Fenty Beauty differentiated itself from other brand is by offering a wide range of shades for its foundations, concealers and other products. This brand launched 40 different shades of foundation and has since expanded its range to include 50 shades.
Fenty Beauty has also been innovative in its product development with a focus on multipurpose products which can be used for different purposes. For example, the brand's popular product, Matchstix can be used as concealer, highlighter and contour.
Fenty Beauty has also been successful in its marketing and branding efforts. The brand has used social media platforms like Instagram, twitter, etc for marketing their products. This has helped to position the brand as inclusive and forward thinking.
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