Critical Thinking Advertising and other forms of mar-keting communications have changed radically duringthe last decade or so as a result of digital technology.List some of these changes. What about each of thesechanges has benefitted consumers? Harmed consum-ers? Benefitted marketers? Harmed marketers? Whatchanges would you recommend?

With the rapidly changing world of technology, the marketing industry has seen a lot of evolution.…

Answered: Critical Thinking Advertising and other…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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ANSWER THIS COMPREHENSIVELY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…
Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a a. Supermarket b. Convenience Store c. Retailer d. Discount Store Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line? a. Place b. Product c. Price d. Promotion A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as a. Channel distributors b. Intermediaries c. Upstream…
Visit your college bookstore before you answer, (a) Where would display the Post-it© Flag Highlighter in a college dookstore, and (b) how can the display increase student awareness of the product?

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