Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice
Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice
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