Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice

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