Principles of Management
Principles of Management
OER 2019 Edition
ISBN: 9780998625768
Author: OpenStax
Publisher: OpenStax College
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Chapter 16, Problem 3CTQ

How can Facebook balance the concerns of its users with the necessity of generating revenue through advertising?

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As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.
what are the advantages and disadvantages of facebook advertising?
What measures would you use to gauge the success of a social media promotion designed to get people to try a new consumer product?

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