Principles of Management
OER 2019 Edition
ISBN: 9780998625768
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 16, Problem 2CTQ
Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?
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1. Give one new distribution channels for Virtual Assistance (freelance business) that is not yet proposed.
- show a visual aid (chart/diagram) to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
1. Give one new distribution channels for Virtual Assistance (freelance business)
- show a visual aid (chart/diagram) to illustrate the flow.
- explain the rationale behind the recommendation. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify the potential participants: (Wholesalers, retailers, online platforms, etc.)
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Chapter 16 Solutions
Principles of Management
Ch. 16.1 - Describe the communication process.Ch. 16.1 - Why is feedback a critical part of the...Ch. 16.1 - What are some things that managers can do to...Ch. 16.2 - How are you managing your e-mails now? Are you...Ch. 16.2 - How would you communicate to a colleague that is...Ch. 16.2 - What are the three major types of communication?Ch. 16.2 - How can you manage the inflow of electronic...Ch. 16.2 - What are the major influences on organizational...Ch. 16.3 - What are the major roles that managers play in...Ch. 16.3 - Why are negotiations often brought into...
Ch. 16.4 - How are corporate reputations affected by the...Ch. 16.4 - Why is corporate reputation important?Ch. 16.5 - Is it ethical for U.S. companies to lay off...Ch. 16.5 - Discuss the internal and external communications...Ch. 16.5 - What are the four components of communication...Ch. 16.5 - Why is it important to understand your limitations...Ch. 16.5 - Why should managers always strive to improve their...Ch. 16 - Describe the communication process.Ch. 16 - Whys is feedback a critical part of the...Ch. 16 - What are some things that managers can do to...Ch. 16 - Compare and contrast the three primary forms of...Ch. 16 - Describe the various individual communication...Ch. 16 - How can managers better manage their effectiveness...Ch. 16 - Which communication roles are most important in...Ch. 16 - Identify barriers to effective communication.Ch. 16 - How can barriers to effective communication be...Ch. 16 - How should Facebook respond to the 2014 research...Ch. 16 - Should the company promise to never again conduct...Ch. 16 - How can Facebook balance the concerns of its users...Ch. 16 - What processes or structures should Facebook...Ch. 16 - Respond in writing to the issues presented in this...
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