Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA is a Spanish apparel retailer based in Spain. use practical and real examples to explain.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine you are the marketing director for ZARA:

a) suggest how you would evaluate the threats posed by online retailers

B) outline and justify the objectives you would set for a digital strategy designed to combat these threats.

ZARA is a Spanish apparel retailer based in Spain.

use practical and real examples to explain.

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