Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA is a Spanish apparel retailer based in Spain. use practical and real examples to explain.

Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA is a Spanish apparel retailer based in Spain. use practical and real examples to explain.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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