Do you think we can learn something from how they use social media? Discuss how BTS has communicated value with their fans and if their strategies will work for your company.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the following article about BTS using various social media platforms to communicate with their fans. Experts in the social media and entertainment industry believe that their success in the Global market is related to their social media strategies.

We all know that social media will be with us for a while, and brands need to learn how to utilize the communication channel so that customers appreciate it.

Do you think we can learn something from how they use social media? Discuss how BTS has communicated value with their fans and if their strategies will work for your company.

 

 

BTS: The Band That Moves The Economy

https://www.npr.org/2021/07/28/1021968141/bts-the-band-that-moves-the-economy

 

From TikTok to Twitter, Here Are Some of the Social Media Sites Used by the BTS Members (And Some That Aren't)

https://www.cheatsheet.com/entertainment/tiktok-twitter-social-media-bts.html/

 

https://www.forbes.com/sites/hughmcintyre/2020/02/19/bts-is-so-popular-on-social-media-they-now-have-their-own-gif-channel/?sh=73d261595a10

https://www.theguardian.com/music/shortcuts/2017/may/23/bts-k-pop-kings-social-media

https://www.washingtonpost.com/arts-entertainment/interactive/2021/kpop-bts-youtube-twitter-blackpink/

Expert Solution
Step 1

BTS is a popular Korean brand that has gained humongous popularity in a very short while, they have been having a massive fan following eversince their musical break and they are fan favorites among especially teenage girls, 

  • They are always trending in the social media, first things first due to their talent, and then comes their generosity and kindness.
  • They have been shown being humbled and very responsive to fans over social media, live events, press conferences and other interactions.
  • Also due to their flashy style statements and catchy moves also attracted a massive traffic.
  • They have seen doing a lot of charity events and lately vowed to serve their country by joining the army.

Let us look into few more reasons in the next step that determines that this musical band is profitable in many ways.

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