Social media refers to online and mobile technologies that distribute content to facilitate interpersonal interactions, with the assistance of various firms that offer platforms, services, and tools to help consumers and firms build their connections. Through these connections, marketers and customers share information of all forms-from personal assessments and thoughts about products or images, to uploaded personal pictures, music, and videos. Since their infancy in the late 1990s, social media have now entered the entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social media. In the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they communicate with their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be successful in their marketing efforts. The following activity explores the different types of social media and their uses. This activity is important because the use of social media, especially via mobile devices, is significant and growing. Mobile marketing is especially useful to generate excitement among users at the time of sale through mobile applications (i.e.. apps). This goal of this activity is to understand business users' motivations for choosing various forms of social media. Read the hint for each person to determine the most appropriate form of social or mobile media that will best meet his or her needs. Drag that person's name to the appropriate space on the chart. Facebook Dylan Brian LinkedIn Jorge Rita YouTube Corporate Blog Lakeisha Mobile apps Jonas Dylan Gamified app
Social media refers to online and mobile technologies that distribute content to facilitate interpersonal interactions, with the assistance of various firms that offer platforms, services, and tools to help consumers and firms build their connections. Through these connections, marketers and customers share information of all forms-from personal assessments and thoughts about products or images, to uploaded personal pictures, music, and videos. Since their infancy in the late 1990s, social media have now entered the entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social media. In the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they communicate with their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be successful in their marketing efforts. The following activity explores the different types of social media and their uses. This activity is important because the use of social media, especially via mobile devices, is significant and growing. Mobile marketing is especially useful to generate excitement among users at the time of sale through mobile applications (i.e.. apps). This goal of this activity is to understand business users' motivations for choosing various forms of social media. Read the hint for each person to determine the most appropriate form of social or mobile media that will best meet his or her needs. Drag that person's name to the appropriate space on the chart. Facebook Dylan Brian LinkedIn Jorge Rita YouTube Corporate Blog Lakeisha Mobile apps Jonas Dylan Gamified app
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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