Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful.If it was not successful, provide suggestions for how the campaign could have been improved.If it was successful, identify some possible next steps for the organization.

Answered: Find a social media campaign from the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful.
If it was not successful, provide suggestions for how the campaign could have been improved.
If it was successful, identify some possible next steps for the organization.

Expert Solution

Background

The job of the marketers is one of the effective and important work for the organizations. The marketers are the people who are responsible for marketing plans and strategies.

The company's goals and objectives are fulfilled with the help of marketing works and activities. The marketing objectives are made based on the objectives of the company.