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What do the statement mean?

What do the statement mean?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What do the statement mean?
2. Boost sales No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel-the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool.
Transcribed Image Text:2. Boost sales No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel-the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool.
3. Partner with infiuencers Word of mouth drives 20 to 50 percent of purchasing decisions, When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. One key way to drive social word of mouth is to partner with influencers-people who have a large following on social media and can draw the attention of that following to your brand.
Transcribed Image Text:3. Partner with infiuencers Word of mouth drives 20 to 50 percent of purchasing decisions, When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. One key way to drive social word of mouth is to partner with influencers-people who have a large following on social media and can draw the attention of that following to your brand.
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