The case states that there is a “substantial gap between the creativity and excitement of Target’s advertising and the store shopping experience” and “attempts to court the youth market have not been particularly successful.” Given your understanding of promotional tools, promotion mix, and integrated marketing communications, can you suggest any solutions to Target to overcome each of these issues? Mention and provide support for at least two ideas. Each idea may be directed at overcoming one or both of the issues mentioned in the question. In describing your ideas, try to provide adequate detail regarding the specific promotional tool or combination of promotional tools you suggest, how you plan to use them, why you suggest using them, and how you expect them to address/overcome each of the above issues.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
- The case states that there is a “substantial gap between the creativity and excitement of Target’s advertising and the store shopping experience” and “attempts to court the youth market have not been particularly successful.” Given your understanding of promotional tools, promotion mix, and integrated marketing communications, can you suggest any solutions to Target to overcome each of these issues?
Mention and provide support for at least two ideas. Each idea may be directed at overcoming one or both of the issues mentioned in the question. In describing your ideas, try to provide adequate detail regarding the specific promotional tool or combination of promotional tools you suggest, how you plan to use them, why you suggest using them, and how you expect them to address/overcome each of the above issues.
Step by step
Solved in 4 steps
