Answered: Tel. COCO LLLLLLL Disneyland FALL…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?

Tel.
COCO
LLLLLLL
Disneyland
FALL FAVORITES RETURN!
DISNEY

Expert Solution

Introduction

Marketing is very important activity for any company as it helps to create customers and brand value. It is a broad topic including various areas like customer retention, customer acquisition, marketing communication, advertisements, pricing, etc.

Advertising is simply to communicate large number about customers certain marketing communication. It is done through various marketing channels like social media, television, radio, billboards, etc.