Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain how producing a video differs from other mediums. Explain the video-making process.
Expert Solution
Step 1 Difference
Producing a video differs from other mediums such as text, audio, and images because it involves combining all of these elements into a cohesive and engaging visual experience. A video can incorporate text, music, sound effects, and visuals to convey a message or tell a story, making it a more dynamic and immersive form of communication.
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