Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please create Digital Marketing Strategy for “RenewaBag”
Note: details in the photo attached

Transcribed Image Text:Management of the Project
Vision:
"To be the most preferred and well-known seller of recycled bags for the next 10 years"
Goal:
Mission:
"Our mission is to champion sustainability and contribute to a cleaner, greener planet. We are
dedicated to transforming plastic waste into stylish and functional bags that not only provide
practical solutions for everyday needs but also help protect the environment. Our commitment
lies in promoting the responsible use of resources, reducing plastic pollution, and inspiring
positive change"
●
●
●
●
Objectives:
●
CHAPTER 2
●
MANAGEMENT ASPECTS
●
To be a known existing brand that sell recycled bags made from plastic packaging
To increase brand awareness
To create customer retention and loyalty
To be recognized as brand that promotes environmentally-friendly selling of items, which
will reflect to our good branding
To be the most preferred brand when it comes to environmentally-friendly bags
To earn customer trust and preference
Highlight products and information in marketing collaterals
Create promotional and advertising campaigns to increase brand awareness
Provide high-quality and durable bags for customers
Train employees to create and produce high-quality and stylish bags
Host and join environmental efforts, while promoting the brand's offering at the same
time
Create good and strong relationship with customers, such as after-purchase
communication and warranty

Transcribed Image Text:Name of the Business
The name of the business is "RenewaBag" as our products are made renewable or recycled items
such as Zesto packaging. "RenewaBag" is a combination of two words which are Renewable and
Bag, as we want it to be easily recognize by just hearing our brand name, the customers can already
understand what we are offering and those are bags that are made from recycled items. We also
used this combination business name, so it can be easily familiarized and it is also sounds nice
when being heard.
Logo of the Business
RENEWABAG
RECYCLED
We made our logo like this, first is the color of logo which is green that signifies environment and
cleanliness, second, the leaf is also associated with environment as we want the customer to
perceived that in every bag, contains goal of making the environment better. Thirdly, the
description in one word which is "recycled" to make the customers know in just one look that we
are selling recycled items. Lastly is our business name, which was included to highlight it in our
logo and to also inform the customers what we are.
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