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marketing plan for home owner   Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective

marketing plan for home owner   Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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marketing plan for home owner
 
Focus, Objectives and Issues
•
What is to be achieved with this plan.
•
Specific statement of what will be
accomplished over the planning period
(usually one year).
•
Should be achievable, measurable, written in
quantifiable terms (e.g., sales in $ or units)
and should be consistent with the
organization’s objective
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