! Arter developing a new line of utility sinks made from recycled materials, Sinksonic isresearching the characteristics of several buying audiences as part of itssegmentation process. What stage of the segmentation process is Sinksonic mostlikely in, now?Identify consumer/customer needs and common characteristics in the market.Cluster common consumer/customer variables to create meaningful marketsegments.Estimate the size and feasibility of each segment.O Identify the segment(s) to be targeted.

The process of market segmentation consists of 5 steps: 1) group potential buyers into segments; 2)…

Answered: he of utility sinks made from recycled…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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he of utility sinks made from recycled materials, Sinksonic is researching the characteristics of several buying audiences as part of its segmentation process. What stage of the segmentation process is Sinksonic most likely in, now?