Need-satisfaction method of sales presentation is effective with the use of FAB approach. Identify at least two features, two advantages and two benefits for the following product or services assuming you are going to make these presentations to a prospective customer (make assumptions to qualify and define your prospect). a) Electric Vehicles (four wheeler) b) Air purifier c) Travel Insurance

Need-satisfaction method of sales presentation is effective with the use of FAB approach. Identify at least two features, two advantages and two benefits for the following product or services assuming you are going to make these presentations to a prospective customer (make assumptions to qualify and define your prospect). a) Electric Vehicles (four wheeler) b) Air purifier c) Travel Insurance

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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