Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Programs designed for ustomers which is limited to any brand or service group are classified as
aClub membership programs
b Royalty programs
c. Loyalty programs
d Individual membership programs
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