executional (visual, physical) elements of Hotels.com (Expedia Group)'s in-app advertisements

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the executional (visual, physical) elements of Hotels.com (Expedia Group)'s in-app advertisements. 

Expert Solution
Step 1 Introduction to elements of hotels.com

The hotel.com is basically for  various hotel booking all over the world, which includes hotel booking, appartments, B&, farmhouse etc.

It is part of expedia group, and it is based in united states of America.

The hotels.com has various features for booking, it can be booked through various digital and physical mode which are as follows :

1) Through website

2) Through app 

3) Through phone 

4) Through various different browsers e.g - google, safari etc.

There are various attractive features of hotels.com app which makes it more profitable and more customer engagement is possible and more traffic is caused to the website.

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