Suppose you work for a well-known local restaurant, and a friend ofyours is an account representative for a supplier of restaurant equipment. You know the restaurant owner is considering upgradingsome of the kitchen equipment. Although you have no purchasingauthority, your friend has asked you to arrange a meeting with therestaurant owner. You have heard unflattering rumors about thissupplier’s customer service.1. Would you arrange the meeting between your friend andyour boss?2. Would you mention the customer service rumors either toyour friend or your boss?3. Would you try to influence the purchase decision in eitherdirection
Suppose you work for a well-known local restaurant, and a friend ofyours is an account representative for a supplier of restaurant equipment. You know the restaurant owner is considering upgradingsome of the kitchen equipment. Although you have no purchasingauthority, your friend has asked you to arrange a meeting with therestaurant owner. You have heard unflattering rumors about thissupplier’s customer service.1. Would you arrange the meeting between your friend andyour boss?2. Would you mention the customer service rumors either toyour friend or your boss?3. Would you try to influence the purchase decision in eitherdirection
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you work for a well-known local restaurant, and a friend of
yours is an account representative for a supplier of restaurant equipment. You know the restaurant owner is considering upgrading
some of the kitchen equipment. Although you have no purchasing
authority, your friend has asked you to arrange a meeting with the
restaurant owner. You have heard unflattering rumors about this
supplier’s customer service.
1. Would you arrange the meeting between your friend and
your boss?
2. Would you mention the customer service rumors either to
your friend or your boss?
3. Would you try to influence the purchase decision in either
direction
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