What is a business presentation?

A professional presentation of a company's products or practices is known as a business presentation. It is usually done with the help of auditory and graphical presentation tools like analytical data, projections, interactive whiteboards, smartboards, and much more. Intra-organizational and sales presentations are the most common types of business presentations. In general, providers give sales presentations in front of prospective consumers to promote their services, while intra-organizational presentations are given by company officials to their colleagues to propose new procedures or regulations.

Business presentations are generally used by companies to deliver knowledge to workers, supervisors, and leaders. Company plans or information on business policies are examples of important content. Company presentations can be used by human resource professionals to address social issues such as corporate ethics or sexual misconduct. There are also other essential motivations for giving a business presentation.

Market information

Through business presentations, leaders and executives are educated about core markets and comparative tactics. A marketing director, for instance, would outline how purchases in the sector are going. In some areas, sales may be heading higher, while in others, sales may be steadily declining. Providing information to firm executives about the hottest trends can aid in the development of marketing strategies for each market. Executives can also benefit from business presentations by understanding more about competitors' marketing methods. As a result, firm executives might use the data to devise counter-strategies or promotional strategies.

Performance information

Managers can use business presentations to provide information about their organization's growth. Performance data includes information about a company's revenues, profits, share price, and revenue growth. The sales percentage that each business has of overall sales in the market is known as market share. Investors are interested in earnings per share. It is the profit an investor makes on each stock they hold. Outstanding earnings per share statistics can encourage investors to buy more of a company's stocks. Leaders can improve plans to boost revenues if they are falling short of business expectations by sharing sales data.

New product line

Workers are informed about innovative products and services through business presentations. Product managers, for instance, may supply information on new product offerings, sizes, smells, flavors, or specifications. During a presentation, they can also highlight who determines the purchase choice for their items.

Consumer information

In business presentations, consumer research managers typically give information about customers. Customer data could include how contented consumers are with product offerings, what extra features they desire, and how buyers assess corporate products compared to competitors' offerings. Clients' feedback can be used by marketing and product managers to design promotional and marketing strategies that better meet their demands. During corporate presentations, market analysis managers can also include population data about clients, such as usual income and age. Marketing managers can place ads in magazines that cater to these consumers based on the demographic data.

Types of business presentations

When speaking with a team, most businesses use business presentations. However, depending on the objective of the presentation, they may differ. Some companies just want to educate or equip their personnel, while others want to develop a lengthy company strategy. Others may play a role in determining the effectiveness of a new product introduction.

Informative presentations

All presentations offer content but informative presentations are those whose main objective is to teach. These can be abstracts of promotional campaigns or status updates, and they usually start with a broad purpose declaration or objective, accompanied by details and a plan of action. This area also includes instructional sessions, which provide material that the audience must understand to accomplish the organizational objectives. A salesperson, for instance, must be familiar with product characteristics to successfully promote products in the industry.

Persuasive presentations

Persuasive presentations, which are popular in intermediate and senior management, aim to persuade the listener to endorse a particular point of view. They frequently begin by describing a company's aim or challenge, followed by a scenario analysis — a set of assertions that describe the existing order of events. The speaker then goes over several circumstances and remedies, highlighting the benefits and drawbacks of each. The presentation will bring the listener to the speaker's preferred answer using statistics and analogies from comparable business problems in an organized manner. This presentation may suggest that a company launches new products and services, as well as extends its equipment and facilities. Inspirational presentations fall under this category, as they attempt to persuade the audience to take a specific action.

Group presentations

The discoveries of a company are efficiently communicated through group presentations. They are structured to provide data, but they also strive to persuade the listener to embrace new tactics and plans. Many consultants organize the lecture and interact with the audience. These are frequently used at major corporate conferences by chief executives who discuss the company's general strategy. This is accompanied by several employees who will offer appropriate approaches.

Presentation tools

To strengthen their presentations, many speakers now use computer tools such as PowerPoint and Flash. The simple chalkboard, on the other hand, can be used to enhance presentations by gathering customer feedback and queries. Many people use both. According to surveys, people recall around 20% of what they listen to, but that number jumps to 50% if they also see anything. According to research, the recall rate increases even more if the public interacts during the lecture or duplicates the encounter. PowerPoint presentations are strong visual tools because they are simple, inexpensive, and easy to alter. While more pricey, flash slideshows help the viewer enjoy the content through video samples.

Context and Applications

This is one of the greatest and most well-known public cultural code presentations. The presentation provides an open and honest look at Netflix's attitude and operations. This presentation promotes discussion and has become one of the most widely shared in history. This is one of the most effective strategies to ensure that the audience remembers the presentation's key points. The key points are:

• We are a group of people, not a household.
• We are more like a professional sports club than a leisure team for kids.
• Allocating money, leisure, gifting, and travel regulations at Netflix: Act for Netflix's benefit.
• Strong culture necessitates top-of-market remuneration.

This subject is relevant to students in the following graduate and post-graduate courses:

• Bachelors in Business Administration
• Master in Arts in Corporate Communication
• Masters in Science in Mass Communication

Practice Problems

1. Which of the following is used in the preparation of a business presentation?

1. Software for data analytics
2. Interactive whiteboards
3. Projections
4. Both (b) and (c)

Answer: Option d

Explanation: Professional presentations are usually done with the help of auditory and graphical presentation tools such as analytical data, projections, interactive whiteboards, and smartboards.

2. In what ways are business presentations important?

1. To provide market information
2. To provide data on company growth
3. Both (a) and (b) are correct
4. To reduce firm costs

Answer: Option c

Explanation: Leaders and executives are educated about core markets and comparative tactics through business presentations. Managers can also use business presentations to provide information about their organization’s growth.

3. What kind of data is included in a customer information presentation?

1. Demographic data
2. Magazine prices
3. Effective promotional campaigns
4. All of the above

Answer: Option a

Explanation: During corporate presentations, market analysis managers may also include population data about clients, such as usual income and age. Marketing managers can place ads in magazines that cater to these consumers based on the demographic data.

4. Which type of presentation includes summaries and organizational objectives?

1. Persuasive presentations
2. Informative presentations
3. Group presentations
4. None of the above

Answer: Option b

Explanation: Informative presentations are those whose main objective is to teach. These can be abstracts of promotional campaigns or status updates, and they usually start with a broad purpose declaration or objective, accompanied by details and a plan of action. 

5. Which type of presentation is used to mainly promote a business goal?

1. Informative presentation
2. Presentation aids
3. Group presentations
4. Persuasive presentations

Answer: Option d

Explanation: Persuasive presentations, which are popular in intermediate and senior management, aim to persuade the listener to endorse a particular point of view. They frequently begin by describing a company’s aim or challenge, followed by a scenario analysis — a set of assertions that describe the existing order of events. 

Related Concepts

• Employee engagement
• Corporate communication
• Public relations