Kai is perplexed by the manufacturer’s invoice, which specifies the product’s negotiated price of $100,000 plus a discount of 3/10 net 30. You explain that if your company pays the invoice within 10 days, it will only have to pay  a. $103,000 b. $92,000 c. $70,000 d. $100,000 e. $97,000 Component parts are an example of a firm's      costs. a. breakeven  b. fixed c. operating  d. variable e. selling    Greta has an idea for a new product. She wants to market outdoor

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Kai is perplexed by the manufacturer’s invoice, which specifies the product’s negotiated price of $100,000 plus a discount of 3/10 net 30. You explain that if your company pays the invoice within 10 days, it will only have to pay 

a. $103,000

b. $92,000

c. $70,000

d. $100,000

e. $97,000

Component parts are an example of a firm's      costs.

a. breakeven 

b. fixed

c. operating 

d. variable

e. selling 

 

Greta has an idea for a new product. She wants to market outdoor holiday LED lights that can change their colors so that consumers can hang them outside year-round and alter the colors of the lights to match the season: multicolor for Christmas or blue and white for Hanukkah, orange and black for Halloween, and pastel colors for Easter. Because she wants such a product herself, she believes that others will want such a product as well. She thinks she has the financial resources to develop and market the product. In order to develop the product, what should her next step be?

a. Technical development 

b. Idea generation 

c. Screening

d. Concept testing 

e. Test marketing

Jay’s Sporting Goods started as a small shop catering to the fly-fishing crowd but as requests were made for different and varied goods, it branched out into an outdoor-sports store. Jay caters to his core customer base of hunters and anglers but stocks the latest outdoor gear for those who want to incorporate other sports such as backpacking into their hunting and fishing experience. Due to space limitations, he does not carry mountain bikes, but does carry gear for them.

Because Jay’s is not located near the ocean or a large body of water, he does not carry water sports equipment, but he does carry gear that would be required for wading in cold mountain rivers and streams, and canoes and kayaks. His marketing is directed toward hunters and anglers, but includes activities, events, and sales aimed at bringing outdoor enthusiasts with other interests into his store. Over the past year, he has received numerous requests for rock climbing gear. As a result of these requests, Jay has entered into negotiations with three providers of high-quality rock-climbing shoes and gear. What do Jay’s activities show about his marketing for Jay’s Sporting Goods?

a. He has a customer orientation and is acting on it.

b. He provides place utility for all outdoor sports enthusiasts.

c. He has increased its sales orientation.

d. He does not understand the marketing concept.

e. He has increased his production orientation

 

Phineas, owner-manager of P&J Manufacturing Company, has tried just about everything to motivate his employees. He has added new fringe benefits, including legal services; he has improved safety conditions; and he has increased employee pay by 2 percent across the board. None of these actions seem to have worked. Now Phineas wonders what he should do next. Which of the following would you suggest?

a. Prepare and distribute a company policy manual

b. Enrich jobs as necessary

c. Improve job security

d. Add a day-care center to the employee benefits package

e. Increase pay 10 percent across the board

 

The U.S. Sugar Corporation designs a single marketing mix and directs it at the entire market. The company is using the _______ approach.

a. undifferentiated 

b. concentrated 

c. market segmentation 

d. differentiated 

e. target market 

 

Charlie believes that her employees will work toward organizational goals if they are committed to them, and they will become committed to organizational goals if they can see that doing so will bring them personal rewards. Charlie is following 

a. Theory Y 

b. Theory X 

c. Theory Z 

d. extinction theory 

e. scientific management 

 

Uni-ball considers its Signo Impact 207 gel pens superior to other brands. To communicate the product's superior quality, which price may be appropriate for its gel pens?

a. Low

b. Premium 

c. Prevailing

d. Discount

e. Average 

What is a significant disadvantage of price competition?

a. It requires higher breakeven point 

b. Consumers may perceive the product as having high quality 

c. It requires that a firm be able to differentiate its product 

d. Competitors can match a price change 

e. Competitors may file a lawsuit 

 

Which business product classification is most appropriate for a computer chip used inside a pickup truck?

a. Process Material

b. Accessory Equipment 

c. Major equipment 

d. Component Part

e. Raw Material

Evan is negotiating a purchase for his company. He is frustrated that the manufacturer is trying to get Evan’s company to pay the product’s shipping costs. The manufacturer is using _______ pricing.

a. FOB origin

b. geographic

c. postage stamp

d. trade discount

e. FOB destination 

 

 

 

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