A car producer considers whether to buy the motor for its car from a supplier or to produce it. Which of the above is a transaction cost of buying
A car producer considers whether to buy the motor for its car from a supplier or to produce it. Which of the above is a transaction cost of buying
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Q3

Transcribed Image Text:A car producer considers whether to
buy the motor for its car from a
supplier or to produce it. Which of the
above is a transaction cost of buying
from the supplier?
The price of the motor.
O Writing contracts which handle
effectivelly moral hazard and adverse
selection issues.
O The cost of assembling the car.
The cost of transporting the motor to
the firm's factory.
All of the above.
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