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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please follow the instructions down below
I need help with my business plan, here's a
summery of my executive summary to help you
out: "The plan is to set up a skin care line called
“skin by Shawna", which will be available
worldwide. The key personnel of this enterprises
will include senior manager, buying inputs, and
overall supervision work, operations and
production staff, sales, and marketing staff. The
key objective of the skin care business will provide
good quality and effective affordable products, to
obtain maximum customer satisfaction through
continuous quality production and supply of
products to the customers, to create customer
loyalty such that they will become well promoted
in the customers mind. To achieve our objective,
the skin care business will employ strategies such
as quality offers, oils, and herbal base products
that help fights the skin disease, oils and herbals to
meet standard skin contents and characteristics of
customers through advertisements using social
media. All this encompasses our strategies that
includes, communication strategy, supplies
relationship strategy, marketing competitive and
Human Resources strategy. The vision of my skin
care line is “To be the leading suppliers of quality,
Transcribed Image Text:I need help with my business plan, here's a summery of my executive summary to help you out: "The plan is to set up a skin care line called “skin by Shawna", which will be available worldwide. The key personnel of this enterprises will include senior manager, buying inputs, and overall supervision work, operations and production staff, sales, and marketing staff. The key objective of the skin care business will provide good quality and effective affordable products, to obtain maximum customer satisfaction through continuous quality production and supply of products to the customers, to create customer loyalty such that they will become well promoted in the customers mind. To achieve our objective, the skin care business will employ strategies such as quality offers, oils, and herbal base products that help fights the skin disease, oils and herbals to meet standard skin contents and characteristics of customers through advertisements using social media. All this encompasses our strategies that includes, communication strategy, supplies relationship strategy, marketing competitive and Human Resources strategy. The vision of my skin care line is “To be the leading suppliers of quality,
fresh, and health skin boasting skin care products."
Our mission is to dedicate at improving the skin of
our client base on our skin care
Products. Our products are costed and priced after
comparison with our major competitors prices and
costing information acquired through market
research. We have as well carried out cash flow
estimates to ensure that our business do not run
out of cash.
This plan will be effective on the 1st of October
2023 available worldwide.
Transcribed Image Text:fresh, and health skin boasting skin care products." Our mission is to dedicate at improving the skin of our client base on our skin care Products. Our products are costed and priced after comparison with our major competitors prices and costing information acquired through market research. We have as well carried out cash flow estimates to ensure that our business do not run out of cash. This plan will be effective on the 1st of October 2023 available worldwide.
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