3. Briefly describe each of the following types of marketing: • One-to-one marketing • Affiliate marketing • Viral marketing • Blog marketing • Social network marketing • Proximity marketing
3. Briefly describe each of the following types of marketing: • One-to-one marketing • Affiliate marketing • Viral marketing • Blog marketing • Social network marketing • Proximity marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Discuss the differences among databases, data warehouses, and data mining. (Please explain all 3)
3. Briefly describe each of the following types of marketing:
• One-to-one marketing
• Affiliate marketing
• Viral marketing
• Blog marketing
• Social network marketing
• Proximity marketing
4. Briefly discuss each of the five elements of the social marketing process as discussed in
the text: fan acquisition, engagement, amplification, community, and brand strength.
5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta).
6. Research and discuss the difference between Promoted Tweets and Twitter Ads.
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