11. Answer the question below. Use the rubric in the materials for help if needed. XYZ Advertising agency completed a matrix of factors for their client: Bart's Books and Electronics. Review the matrix below. Identify which segment XYZ Advertising should target. Explain your reasoning and use details to support your answer. Attractiveness Responsiveness Competencies Accessibility Advertising Cost Competition External Factors Criteria Segment A 65,000 individuals $95,000 projected profit low yes yes $50,000 little competition some influence from economic downturns 85,000 individuals $105,000 projected profit medium yes yes Segment B $75,000 established competition some influence from economic downturns
11. Answer the question below. Use the rubric in the materials for help if needed. XYZ Advertising agency completed a matrix of factors for their client: Bart's Books and Electronics. Review the matrix below. Identify which segment XYZ Advertising should target. Explain your reasoning and use details to support your answer. Attractiveness Responsiveness Competencies Accessibility Advertising Cost Competition External Factors Criteria Segment A 65,000 individuals $95,000 projected profit low yes yes $50,000 little competition some influence from economic downturns 85,000 individuals $105,000 projected profit medium yes yes Segment B $75,000 established competition some influence from economic downturns
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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