Defining Your Own Business Suppose that you and a friend decide to pool your funds together and open an online e- commerce company, selling accessories for personal MP3 players. Activity Use the first four steps of the
Defining Your Own Business Suppose that you and a friend decide to pool your funds together and open an online e- commerce company, selling accessories for personal MP3 players. Activity Use the first four steps of the
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Transcribed Image Text:Defining Your Own
Business
Suppose that you and
a friend decide to pool
your funds together
and open an online e-
commerce company,
selling accessories for
personal MP3 players.
Activity
Use the first four
steps of the
marketing research
process to define your
business and
determine the focus
of your new company.
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