Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain why
Expert Solution
Step 1
The e-business and e-commerce are becoming increasingly necessary for small business survival because of the following reasons;
1) Customers are becoming lazy and wants to make an online purchase of products. Customers do not want to waste their time and wants products at their homes only so, it is important for the small businesses to attract tyw customers.
2) customers are thw onky sources of revenue to them and if they will not come to shoos they need to go to the customers so that they will makw thw purchase from thwir webites.
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