3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done inQuestion 2), is considering an extensive promotional campaign. This campaign will cost $35,000 andis expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers,100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement thispromotional campaign? Explain your answer (including a discussion of the short-term versus long-run effects of this promotion).

The promotion is one of the P's in the marketing mix. The promotional campaign is conducted to…

Answered: 3) Suppose that Nyopoly, instead of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement
What is the marketing mix (4 Ps) of this advertisement of the Samsung Galaxy S22? Please no plagiarism and no paraphrasing. Also it’s about this advertisement nothing else.
Think about one brand for which you would like to create a consumer generated advertisement. What would your ad say about the brand 2. Watch one hour of television. Try to identify one example of each type of product placement in the program(s) you watch. Justify your example.
You have been hired as the promotional manager for a new brand of disposable beverage cups. Describe a consumer sales promotional plan for this new brand. Incorporate at least three different promotional tools into your plan.
Ben & Jerry's four P's of the brand, including details, where is the brand available, how/where is it promoted. Be specific about the promotional mix. cite work if you can.
4. with the help of ONE case study "levi's jeans or pulser" advertisement, explain the concept of AIDA model. Using same advertisement you picked to explain AIDA model, how can you convert the ad to make it suit the AICA model.
Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?
no handwritten notes!
Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.
Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.
What type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.
Need the correct answer to this practice question I found online please selecting one of the choices below What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

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