2. This print ad is using the following tactics:Are you makingplans foryour wife's death?Come on now, own up. Thethought hasn't so muchas crossed your mind, has it?All along, you've blithely need and deserve?assumed that you'll be the The nightly bedtimeGrst to go.That your wife will be out with their maths homework? Teaching themthe one who will need the whats what in the big wide world?inancial looking-after.That yours is the life thatshould be insured, not hers. of help doesn't come cheap.Noble and worthy senti-ments indeed. But, i we may mother of three ploughs throughsayso,short sighted ones,too. eighty hours of housework a week.There's no guaranteeingthat your wife will outlive you.theyCould youafford £2.000 a ycar fora family cook?stories? Helping themHeaven knows, you'd need help. Lots of it.And like everything else nowadays, that sortAccording to a recent survey, the averageEighty hours, mind.At £2.50 an hour, that comesto a staggering £10,400 a year.HOUSEHOLDBLEACH According to staisicsLittle more than a 60% chance Where on earth are you goingin fact).Sohave you ever thoughtwhat would happen to you bottom right hand comer off the unthinkable happened this page.to her?to get hold of that sort of money?Well, you could start at theS00 ml.For as litleas£15.00amonth,After hours ofoffice work, could you faceNot in the dim Albany Life can provide coverworth over £50,000 tax free:If you prefer, we caneven draw upa combineddistant future.hours of housework?Friday, 24th June 1983? Could you cope?But tomorrow,On the purely practical front, think of the Husband and Wife' policycooking, the washing, the hours of housework that pays out in the event ofWho'll playnursemaid if thekids fall ill?either of you dying.If you'd like to discuss things further withus,post off the coupon straight away.Planning for a wifes death may be nopleasant matter for a husband.But for a father, it's a very necessary duty.To kam more abou or pa, end tha copon o Peer KelyAbaryAurance. REPOST Pen B ENG RCould you be an esecutive by day that you'dNameAddren.have to putin. Moreimportantly, there's the children to consider.Could you ever devote the sort of time to themand a chambermaid by night?TetNa adAlbanyLifea. Indirect headlineb. Direct headline

Before we directly answer the given print ad strategy, let us first know what is direct and indirect…

2. This print ad is using the following tactics: Are you making plans for yourwife's Come on now, own up. The thought hasn't so much as crossed your mind, has it? All along, you've blihely need and deserve? assumed that youl be the frst to go. That your wife will be out with their maths homework? Teaching them the one who will need the whats what in the big wide world? Gnancial looking after. That yours is the lfe that should be insured, not hers. of help doesn't come cheap. Noble and worthy senti- ments indeed. But, if we may mother of three ploughs through sayso,short sightedones.too. eighty hours of housework a week. Theres no guaranteeing that your wife willoutive you. they The nightly bedtime stories? Helping them Could you alford £2.000 a year for a family cook? Heaven knows, you'd need help. Lots of it. And like everything else nowadays, that sort According to a recent survey, the average Eghty hours, mind. At 2.50 an hour, that comes to a staggering E10,400 a year. Litle more than a 60%chance Where on earth are you going to get holdof that sortof money? Well, you could start at the what would happen to you bottom nght hand comer of HOUSEHOLD BLEACH H CAcordin to sanisties in fact). Sohave you ever thought s00 I the unthinkable happened this page. to her? Forasliteas15.00amonth, Not in the dim Albany Lide can provide cover worth over £50,000 tax free: If you prefer, we can even draw upa combined On the purely practical front, think of the Husband and Wife' policy cooking, the washing the hours of housework that pays out in the event of After hours of office work, could you face hours of housework? distant future. But tomorrow, Friday, 24ch June 19837 Could you cope? Whilplay nursemaid if the kids fall il? either of you dying. If you'd like to discuss things further withus, post off the coupon straight away. Planning for a wifes death may be no pleasant matter for a husband. But for a father, it'sa very necessary duty. Could you be an eetive by day thal you'd A POT n E Na have to put in. More importantly, there's the children to consider. Coukd youever devote the sort of time to them and a chambermaid by night? Albany Life a. Indirect headline b. Direct headline