Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply.

Group of answer choices

Buying this product will make me look cheap to my friends who all have spent more money.

The product is of low manufactured quality.

This company just wants to make a lot of money.

Buying this product would make me look pretentious — like a rich snob — trying to show off my money.

This product isn't worth the price they're asking for it.

The consumer cannot trust the product to deliver all the value it claims to give them.

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