Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:When consumers' income increases and they purchase
more a product, the product is a/an
O inferior good
O normal good
Expert Solution
Step 1: Introduction:-
Consumer is the ultimate focus of all the marketing activities because company provide goods and services to consumers as per their needs and wants.
Product refers to the everything that business use to sale to consumers to earn profits.
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