Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
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- What are the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer?) What are the outcomes of creating superior customer value? Why should companies pay attention to these outcomes?Use the Value Proposition canvas template to describe what could be an appealing value proposion for this opportunity.
- Chart each of the following situations and place a product next to each that you currently use. Explain in detail your choices. Buying Situation Product Straight Rebuy Modified Rebuy New TaskHow ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your answers with relevant examples. Mention which marketing strategy is ideally suitable for each of them?Define the term customer value?
- Discuss the role of qualitative research in gaining a better understanding of the influence of the brand image on consumer selection of an ice cream brand.You are planning the marketing strategy for a new product in your company. Identify and list some limitations of structured data related to this work.The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?
- Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.A holistic marketing orientation can provide insight into the process of capturing customer value and is designed to address three key management questions. Describe and illustrate each of these key management questions * Your answerWhat is A3 Problem solving approach and its objectives?