Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
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Step 1: Define marketing

The development and communication of valuable products and services is the skill and practice of marketing. It involves understanding the various requirements and demands of a target market, developing products or services that not only meet those needs but also develop a strong bond, and skillfully delivering all of this to the correct audience at the right time and place.

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