Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Less than 250 words.
Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
Expert Solution
Step 1: Define marketing
The development and communication of valuable products and services is the skill and practice of marketing. It involves understanding the various requirements and demands of a target market, developing products or services that not only meet those needs but also develop a strong bond, and skillfully delivering all of this to the correct audience at the right time and place.
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