Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- Which of the following is the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals?
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Market segmentation
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Target marketing
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Marketing concept
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Expert Solution
Step 1
Marketing concept
when the marketing concept is always depends upon the products which making customers satisfied.
Marketing is the concept of creating, distributing, promoting and pricing, services that facilitate the relationship between the marketer and the customer.
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