Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.

Q: Explain the steps involved in the typical consumer purchase. Also discuss what can happen following…

A: The steps involved in the typical consumer purchase as follows: 1. Identifying the problem: This is…

Q: Assume you have written the textbook for your class and are going to attempt to sell it to your…

A: The buying center is a group of individuals within an organization who participate in the buying…

Q: A purchasing organization's buying center makes decisions. It includes gatekeepers, initiators,…

A: In the context of a university buying a new textbook, the gatekeeper could be the administrative…

Q: Buyers experience many situational influences during the buying process. Using the same experience…

A: Buying process refers to all the steps involved in the process of making a buying decision. It…

Q: Discuss a purchase made based on product influences, price influences, promotion influences or place…

A: The decision-making processes and activities of persons involved in the purchase and usage of…

Q: even though prices are higher why would buyers purchase more

A: There are certain reasons why customers prefers to buy more products ignoring the higher prices of…

Q: Write an essay and explain in detail the steps in the consumer's purchase decision process

A: Customer goes through various stages before making any final decisions. Based on that the Customer…

Q: Assuming you are a Sales Consultant to the company, how best would you advise the company for their…

A: An organizational or business buyer can be defined as a purchaser who purchase goods for the purpose…

Q: Explain what is meant by the phrase post-purchase anxiety? How can companies use this psychological…

A: Post purchase anxiety refers to the feeling of regret which the buyer has after making the purchase.…

Q: What factors do you consider most important when making a purchase decision especially for items…

A: Selecting between two or more choices while purchasing jewelry and taking into consideration a range…

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.