Assume you have written the textbook for your class and are going to attempt to sell it to your university. Identify six members of the buying center of your university. What role would each play in the decision process?

Assume you have written the textbook for your class and are going to attempt to sell it to your university. Identify six members of the buying center of your university. What role would each play in the decision process?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter6: Consumer Behavior

Section6.7: Identifying Influences On Consumer Behavior

Problem 1LO

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”

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