ons, the

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How can you create a clear target that focuses on the motivations that affect customers'decisions,
upon which you'll build your marketing program?
ироп
Understand the drivers of purchase so you can begin to select the tactics most likely to affect the
behavior you desire.
Transcribed Image Text:How can you create a clear target that focuses on the motivations that affect customers'decisions, upon which you'll build your marketing program? ироп Understand the drivers of purchase so you can begin to select the tactics most likely to affect the behavior you desire.
Expert Solution
Step 1

Marketing is everything, if you focus on every customer then you'll end up with few customers instead select the required people for the product or create a product for a specific people, that's called targeting a market area.

IIt is simply breaking a large portion of area into smaller areas or regions which are comfortable to market.

There are four types of segmentation of markets, they are 

  1. Psychographic 
  2. Demographics
  3. Behavioral
  4. Geographic

 

 

 

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