Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Transcribed Image Text:5. (Scenario Based Question) Your response to Diego's Message via Monzo In-App
Chat O Diego is a Spanish national who wants to open a Monzo account. They have
started a chat with us in the app after their sign up has been rejected due to entering
an overseas address. "I'm moving to the UK to study in 2 weeks. I need to open this
account now so that I can receive payments from family in the UK and set bills up for
when I arrive. If you can't do that, l'll be completely stuck with no money when T
arrive!"
(Write your response to the customer as if you were a COp at Monzo talking to Diego
on our In-App Chat, for example "Hi Diego...").
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