Which of the following types of customers generally have the lowest customer history?     new customers       unprofitable customers       loyal customers       captive customers       repeat customers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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15) Which of the following types of customers generally have the lowest customer history?

 

 

new customers

 

 

 

unprofitable customers

 

 

 

loyal customers

 

 

 

captive customers

 

 

 

repeat customers

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