Answered: 29- Services are intangible and that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

29-

Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective in overcoming intangibility?

Group of answer choices

use virtual reality to let customers get a feel for the service

use robots or automation technologies

offer monetary incentives to customers

offer money-back guarantee

30-

Department stores are those retailers who

Group of answer choices

heavily discount prices to undercut other form of retailers

lack enough salespeople on the floor, so service is extremely limited

carry a broad variety and deep assortment of merchandise

carry a wide range of products, each with a limited selection of merchandise

31-

Unlike advertising, public relations

Group of answer choices

is considered a human resource function

converts mass media advertising into direct marketing

supports promotional efforts by generating free media attention

should not be considered part of the marketing

32-

A(n) ________ distribution intensity usually involves a volume strategy, meaning selling at high volumes but lower per unit profit

Group of answer choices

exclusive

selective

independent

intensive

Expert Solution

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions