Examine how the two-step flow theory plays out in your real life. Describe your last purchasing decision which was based on the review or opinion of another individual/opinion leader. What did you purchase and who was the opinion leader that influenced the decision? What about the opinion leader contributed to the persuasiveness of his/her message?

Examine how the two-step flow theory plays out in your real life. Describe your last purchasing decision which was based on the review or opinion of another individual/opinion leader. What did you purchase and who was the opinion leader that influenced the decision? What about the opinion leader contributed to the persuasiveness of his/her message?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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