Answered: The Marriott Corporation's marketing…

The Marriott Corporation's marketing research study is notable mainly because they made such good use of _____. online one-on-one interviews biometrics secondary data data analysis

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The Marriott Corporation's marketing research study is notable mainly because they made such good use of _____.

online one-on-one interviews
biometrics
secondary data
data analysis

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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