Discuss what measure of central tendency is the most appropriate for each variable. b. State why the use of a histogram is an appropriate or an inappropriate way to describe the variable income

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please assist with the following question:

You have been hired by a local department store that intends to increase its presence on social
media to increase sales through advertising. Your team has been asked to collect data on social
media patterns that can be used to predict the outcomes for the company.
Your group is expected to interview at least 30 random persons about their purchasing habits in
order to determine if social media influences their buying behavior. Record the following for
each respondent:
1. Gender
2. Income
3. The number of social media platforms they use on a daily basis

a. Discuss what measure of central tendency is the most appropriate for each variable.
b. State why the use of a histogram is an appropriate or an inappropriate way to describe the
variable income

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